The urge to be clever is a powerful force. But if the headline really isn't clever, resist - and return to the basics of headline writing as offered by John Russial of the University of Oregon and former Sunday copy chief at the Philadelphia Inquirer.

List All Study Tools of the Trade Tagged with: Headlines

Everyone goes blank once in awhile. John Schlander, a news editor at the St. Pete Times and an ACES member, has a few suggestions.

List All Study Tools of the Trade Tagged with: Headlines

Graphics are better if the artist and copy editor start with an idea for a headline. Monica Moses, deputy managing editor at the Minneapolis Star Tribune, has a few other guidelines.

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When colleagues began asking Joel Pisetzner at the Newark Star-Ledger how he wrote his headlines, he jotted down his ideas.

List All Study Tools of the Trade Tagged with: Headlines

At least, that's what the bosses keep telling Wayne Countryman, who offers these strategies on the ACES Web site.

List All Study Tools of the Trade Tagged with: Headlines

A collection of good headlines from the ACES archive. They have a few years on them, but the classics never go out of fashion.

List All Study Tools of the Trade Tagged with: Headlines