CUTLINES

Paul Walsh, a Minneapolis Star Tribune copy editor, thought that the details in the wire photo's caption were a little thin. So he went to work getting more information - and by the time he was done, his paper not only had a complete caption, but quite possibly the only accurate one in the country. This "If you ran the newspaper" column, which appeared on Page 25A of the Star Tribune on Feb. 17, 2002, was written by Lou Gelfand, who at the time was the paper's reader representative. Paul Walsh is now an assigning editor.

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Poynter was created in 1975 by Nelson Poynter, chairman of the St. Petersburg Times. In 1978, he donated his controlling stock in Times Publishing Co. to the institute, which has become perhaps the industry's largest independent, nonprofit school for journalists.

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ACES was created by and for copy editors in large part to help them improve their skills and advance their careers. Training is at the heart of the organization's goals.

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Try your hand at writing snappy captions with photos supplied by the Chicago Tribune.

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Photo captions give us one more chance to keep the reader's attention, so Jack Mulkey of the Daily Breeze in Torrance, Calif., suggests ways to take your best shot.

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Cutlines don't get enough respect, worries Kenny Irby of Poynter. He offers a few tips to help editors give them their due.

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Eye-tracking studies show that cutlines get higher readership than story text, so make sure they're worth reading. Monica Moses, deputy managing editor/visuals for the Minneapolis Star Tribune, shares her ideas with Poynter readers.

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