FAULT LINES AND DEMOGRAPHICS

If you click all segments in order,
you will see the entire session.

How fault lines impact the newsroom (17 Mb)
The key role of copy editors (18 Mb)
Q&A session
- How do you fix the problem of knowing what your audience really needs to know? For example, I'm a middle-age white woman, and to me financial coverage meant IRAs and the stock market, but to my younger readers, it means how to get a first job and a first credit card. (2 Mb)
- How do you make sure the copy desk is spotting these fault-line problems? (3 Mb)
- How do you have these kinds of discussions in a newsroom that is not very diverse, that does not bring to the table the different fault-line perceptions? (3 Mb)
- Where does religion fall in the fault-line categories? (3 Mb)
- If we were better at understanding the fault lines, how would that change the front pages of our newspapers? (2 Mb)
- How can you be more descriptive in the language if you get away from the common catch words and phrases? (4 Mb)
Exercise: How do fault lines come into play? (40 Mb)

Question #1

How do you fix the problem of knowing what your audience really needs to know? For example, I'm a middle-age white woman, and to me financial coverage meant IRAs and the stock market, but to my younger readers, it means how to get a first job and a first credit card.