It's online, but is it true?

Authors: Thomas J. Johnson and Barbara K. Kaye

Publication: Cruising is Believing? Comparing Internet and Traditional Sources On Media Credibility Measures, Journalism and Mass Communication Quarterly, volume. 75, no. 2 (summer 1998).

A 1998 study by University of Southern Illinois researchers tried to learn to what degree readers who regularly use the Internet for political information judged online newspapers, newsmagazines, candidate literature and issue-oriented sources as credible.

The study surveyed Web users interested in politics to determine whether these readers thought online publications were as credible as their “traditionally-delivered counterparts.”

Results: The surveyed readers, who regularly consulted Web sources for political information, preferred online sources and were somewhat skeptical of established print publications.

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