Editing Ч Dr. Jim Sernoe Personnel Management Case Studies - 3 You are the campaigns supervisor at The Message Is The Medium, the largest advertising agency in the state (you climbed the ranks pretty quickly due to your superior education at Midwestern State University). You and your team of seven assistants have just finished one of your most challenging assignments, a multi-media campaign to launch a new look for Miller Beers. Miller put about $4.1 million into your firm, and you have spent the last few months designing ads, slogans, T-shirts, etc., for TV, radio, print and Internet. Two months after the official launch, the financial reports come in showing that sales have increased more than 60 percent since your campaign began. The hot-shots at Miller are so thrilled that they sponsor a banquet/reception for you and your team, including a catered dinner at a local hotel/convention center. About 50 people are present, including the Miller dignitaries, everyone on your team, plus various spouses, dates, etc. After the dinner, you are asked to make some remarks. Your mini-speech is, as always, articulate, humorous and insightful. An assistant, Mark Wilson, is then asked to talk specifically about the TV commercials, which have become instantly popular. Wilson has had just a little too much Miller Lite and makes a complete fool of himself. In just two minutes, he insults several Miller administrators, one of their wives, and two of his own co-workers. He thinks he is pretty funny, but no one else is laughing. Discuss your plan of action, both at that moment and over the next few days. How will you deal with Wilson? With your clients at Miller? С ▐ ▀ р · { | ~ Б В Д Е З И Й К М Н їъ▌ъ╨ї─ї╝╕╝╕╝╕╝╕░╕░╕ї hМiа OJ QJ hМiа j hМiа Uh Э hМiа >*OJ QJ hp+ hМiа CJ OJ QJ hp+ hМiа OJ QJ aJ hp+ hМiа OJ QJ h Э hМiа OJ QJ 6 С ┌ █ ▀ р с · ! " 6 7 h i ю я z { } ~ А Б Ў Ў ё ё ё ё ё ё ё ё Ў Ў Ў Ў Ў Ў Ў Ў Ў Ў Ў Ў Ў я я я я gdМiа Д╚√]Д╚√gdМiа { М ■■ Б Г Д Ж З И Й К Л М Н ¤ ¤ ¤ ¤ ю ¤ ю ¤ ¤ х Д╚√]Д╚√gdМiа ╞ ╘ G& Дx√Дh]Дx√^Дh - 0 P :pМiа ░╨/ ░р=!░а"░p#Ра$Р%░ ░ е D @ё D N o r m a l CJ OJ QJ _HmH sH tH D A@Є б D D e f a u l t P a r a g r a p h F o n t V i@є │ V T a b l e N o r m a l :V Ў 4╓ 4╓ l aЎ ( k Ї ┴ ( N o L i s t D Щ@ Є D Э B a l l o o n T e x t CJ OJ QJ aJ Н аzЩ Н 6 С ┌ █ ▀ р с · ! " 6 7 h i ю я z { З И Й К О Ш 0 А А Р ╩ Ш 0 А А Р ╩ Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩А Ш 0 А А Р ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А p ╩ Ш 0 А А Р ╩ - ░Э3 Tr ┐ ╚Ш 0 А А p ╨╔А 0 ┐ ╚Ш 0 А А p ╨╔ Ъ 0 А А 0 6 С ┌ █ ▀ р О Ъ@ 0 А А ╪ а╡А Ш@ 0 А А ╪ а╡А Ш@ 0 А А ╪ а╡А Ш@ 0 А А ╪ а╡А Ш@ 0 А А ╪ а╡А Ш@ 0 А А ╪ а╡А Ш@ 0 А А ╪ а╡ Ш@ 0 А А ╪ а╡ 0 ┐ ┐xвв Н Б Н М Ф Ш ─ ┼ ╫ ╪ є ∙ { О Т У ▄ ▌ ╥ █ 6 = ] y { О : : : : : " { } А Г Ж Л О @А р р 0║ р р ЬЄ Н p @ U n k n o w n gР T i m e s N e w R o m a n T i m e s N e w R o m a n CР А S y m b o l S y m b o l 3Р A r i a l SР P a l a t i n o B o o k A n t i q u a YРM N e w Y o r k T i m e s N e w R o m a n CР L u c i d a G r a n d e " C Аї╨ └Лз&&┌зЖж├з& Ї q Г № Ю ▒Аї;Д 2 о Ъ Ы `Аї;Д▀▀ HP Ё ? ф ╤fХ E d i t i n g D r J o u r n a l i s m L a b D e b o r a h G u m p ■ рЕЯЄ∙OhлС +'│┘0 А Р Ш ░ ╝ ╘ р Ё 0 < H T ` h p x ' Editing ╤ Dr Journalism Lab Normal Deborah Gump 4 Microsoft Word 11.2 @ МЖG @ Ї∙IPп╞@ ╕▌3╙й╞@ ─Ь~y▒╞ Ї q ■ ╒═╒Ь.УЧ +,∙о0 h p Ф Ь д м ┤ ╝ ─ ╠ ╘ э ' Midwestern State University о Editing ╤ Dr Title ■ ■ ■ ! " # $ ■ ¤ ' ■ ■ ■ R o o t E n t r y └ F {1X▒╞) А 1 T a b l e W o r d D o c u m e n t / S u m m a r y I n f o r m a t i o n ( D o c u m e n t S u m m a r y I n f o r m a t i o n 8 C o m p O b j X ■ ■ └ F Microsoft Word Document ■ NB6W Word.Document.8